Yuexianhuo Global Launch: Driving Strategic Entry into Hong Kong
The “Yuexianhuo Hong Kong Sales & Globalization Strategy Launch Conference” aims to officially announce the brand’s entry into the Hong Kong market and the initiation of its global strategic roadmap through an offline event. By integrating immersive product experiences, executive-level strategic presentations, and in-depth media engagement, the event reinforces the brand’s premium and international image, laying a solid foundation for future market expansion.
1. Event Outcomes
• The event attracted over 200 attendees, including local distributors, industry media, KOLs, and strategic partners in Hong Kong, with 40% of participants signing preliminary cooperation intentions.
• The brand strategy keynote and product tasting sessions received high praise from guests, while social media exposure exceeded 500,000 impressions. The hashtag #YuexianhuoEntersHongKong trended on local hot search lists.
2. Key Highlights
• Immersive Experience Zone: The “Fresh Lab” interactive installation showcased the product’s technological advantages, creating strong memorability.
• Globalized Visual Identity: The main visual combined Hong Kong landmarks with global elements, underscoring the brand’s commitment to international expansion.
• Authoritative Endorsement: Hong Kong food safety experts and representatives from the International Dairy Association lent their support, boosting credibility.
3. Media communication
• Featured in over 20 Hong Kong, Macau, and international industry media outlets, including South China Morning Post and Foodie.
• Tailored short-form video content distributed on TikTok, Xiaohongshu, and other platforms, precisely engaging target consumer groups.