Yue Fresh Hong Kong Strategic Launch & Global Post-Flight Gala
The Yue Fresh brand strategy launch was held at a landmark venue in Hong Kong, with our team leading the planning and execution. By integrating Hong Kong’s cosmopolitan characteristics with the brand’s premium positioning through immersive experience design, we successfully delivered a strategic launch event rooted in Hong Kong and targeted at a global audience. The event innovatively combined product and technology presentations with multi-sensory experiences, linking high-end offline settings with an online digital communication matrix. This approach helped Yue Fresh establish its image as an international dairy expert in the Hong Kong market, laying a solid foundation for its global expansion strategy.
1.Key Achievements
1) Brand Momentum Building
• Successfully established the image of an “International Dairy Expert,” earning high recognition from authoritative institutions attending the event.
• The main visual design skillfully integrated global elements, serving as standard creative assets for subsequent brand communications.
2) Business Value Realization
• On-site contract signings exceeded expectations, with multiple leading Hong Kong and Macau distributors expressing strong intentions for deep collaboration.
• The innovatively designed “Strategic Partner Awarding Ceremony” enhanced partners’ sense of belonging and commitment.
3) Communication Matrix Development
• Leveraged celebrity influence to generate social media buzz, with Hong Kong star Kate Tsui attending the event, prompting spontaneous sharing among local audiences.
• Collaborated with major Hong Kong media outlets for feature coverage, boosting brand visibility across the Guangdong-Hong Kong-Macao Greater Bay Area.
2. Service Highlights
1) Cross-Border Execution Expert System
• Developed the “1+N” on-site management model (Hong Kong as main control + Greater Bay Area support teams).
• Pioneered an intelligent monitoring system for event reporting in Hong Kong and Macau, ensuring full-process compliance.
2) On-Site Experience Enhancement
• Established a rapid-response mechanism for Hong Kong and Macau events, including emergency resource deployment plans.
• Implemented a multilingual digital conference management system to support coordinated participation across global sub-venues.