Partnership with Korean Influencer Kelly on Three Cross-Cultural Projects
As global content co-creation becomes a mainstream trend, Arctic Tern Technology continues to expand its global content ecosystem by officially signing an exclusive partnership with leading Korean influencer Kelly. As a well-known content creator in Korea, Kelly boasts 3.2 million followers across platforms and specializes in travel, food, and lifestyle content creation.
1. Kelly’s Background as a Creator
• Follower Base: 3.2 million followers across all platforms.
• Content Focus: Travel, food, and lifestyle verticals.
• Creative Style: Natural and sincere expression with high-level visual aesthetics.
• Target Audience: Popular among young consumers in Korea and Southeast Asia.
• Market Influence: Holds significant brand communication value across the East Asian region.
2. Three Major Collaboration Projects: Showcasing Comprehensive Cross-Cultural Communication Capabilities
As the first wave of collaborations following the signing, we meticulously planned and executed three premium projects for Kelly. These span cultural tourism promotion, consumer electronics, and luxury hotel experiences—fully validating her content adaptability and cross-cultural communication impact.
Project 1: Zhaoqing Cultural Tourism Promotion
1) Project Theme: Immersive Cultural Experience Tour of Dinghu Mountain & Seven Star Crags.
2) Execution Location: Seven Star Crags and Dinghu Mountain Scenic Areas, Zhaoqing, Guangdong.
3) Content Strategy: Centered on the concept of the “Green Capital of Lingnan,” highlighting the value of eco-tourism and cultural immersion.
4) Core Content Outputs:
• Boating on Seven Star Crags Lake, showcasing the harmonious blend of mountains and waters.
• In-depth exploration of Dinghu Mountain’s waterfalls, capturing pristine natural landscapes.
• Integration of Lingnan cultural elements to enrich cultural depth of the content.
5）Communication Results:
• Engagement metrics on YouTube and Instagram showed steady growth.
• Numerous fan comments expressed strong interest in traveling to Zhaoqing.
• Overseas audiences’ awareness of China’s eco-tourism significantly increased.
Project 2: InnAIO Technology Product Promotion
1) Project Theme: Smart Voice Recorder Product Experience and Overseas Market Promotion.
2) Execution Location: InnAIO Headquarters and Product Experience Center, Shenzhen.
3) Content Strategy: Centered on the concept of “efficiency tools,” targeting content creators and international students.
4) Key Product Feature Showcases:
• Demonstration of voice cloning technology.
• Real-world application of simultaneous interpretation functions.
• Testing of multilingual support capabilities.
• Scenario-based applications for content creation.
5) Market Value:
• Communicating China’s technological innovation strengths to overseas markets.
• Establishing brand awareness among content creators in Korea and Southeast Asia.
• Providing practical tool solutions for international student communities.
Project 3: Shenzhen Shekou Hilton Hotel Experience
1) Project Theme: Comprehensive Experience of Premium Hotel Accommodation and Dining Services.
2) Execution Location: Hilton Hotel, Shekou, Shenzhen.
3) Content Format: Vlog + lifestyle content, emphasizing the concept of quality living.
4) Experience Highlights:
• Showcase of guestroom facilities and service standards.
• Culinary tasting at the hotel buffet and cultural exchange experiences.
• Exploration of Shenzhen’s coastal cityscapes and urban atmosphere.
5) Collaboration Outcomes and Market Impact
Ⅰ. Content Communication Results
• Audience Reach: 3.2 million engaged followers, primarily covering Korea and Southeast Asia.
• Platform Distribution: YouTube, Instagram, and other mainstream social media platforms.
• Engagement Metrics: Each project achieved high engagement rates and positive user feedback.
Ⅱ. Commercial Value Realization
• Cultural Tourism Promotion: Significantly enhanced Zhaoqing’s awareness and tourism appeal in the Korean market.
• Product Marketing: Established brand recognition for InnAIO in overseas markets.
• Service Industry Promotion: Strengthened the influence of international hotel brands in target markets.
3. Significance of the Innovative Model
This collaboration has validated the core value of professional content creators in cross-cultural brand communication, establishing an effective model that connects content + brand + market. It provides a successful blueprint for future international content marketing initiatives.
4. Global Content Ecosystem Strategy Outlook
Ⅰ.Market Expansion Planning
The successful implementation of Kelly’s projects in China marks a major breakthrough for Arctic Tern Technology in its overseas content ecosystem strategy. Building on this experience, we will continue to expand our pool of high-quality international creators, with a strategic focus on Southeast Asia, Japan & Korea, Europe, and North America.
Ⅱ. Service Capability Enhancement
Through in-depth collaboration with diverse types of creators, we are continuously improving our cross-cultural content marketing service system, delivering more professional and precise communication solutions to support Chinese brands in going global.
III. Two-Way Value Creation
We are committed to building a dual-value creation model: helping Chinese brands and culture “go global” to gain recognition in international markets, while also providing overseas creators with opportunities to grow in China—enabling global audiences to “come in” and better understand a real and diverse China.
5. Conclusion
Kelly’s three China-based projects not only demonstrated the professional capabilities of outstanding international creators but also proved the immense potential of global content co-creation. Leveraging this momentum, Arctic Tern Technology will continue to strengthen its global content ecosystem, building broader platforms for both the globalization of Chinese brands and cross-cultural exchange.
We believe that in today’s era of globalized content, truly valuable communication stems from cultural understanding and professional content creation. Looking ahead, we will join hands with more outstanding international creators to write a new chapter in cross-cultural communication.