Partnership with Brazil’s Top Food Influencers on CGN’s Green Energy Project
We are proud to officially announce an exclusive collaboration agreement with renowned Brazilian creators Paulo and Juliana. This creative duo, from Canal dos Caçadores Studio, are top influencers in Brazil’s food and travel sector. With a fan base of 2.53 million followers, they hold significant influence and authority across Brazil and the wider Latin American region.
Paulo and Juliana are celebrated in Brazil’s culinary and travel community for their professional content creation and unique perspective. Their Canal dos Caçadores Studio specializes in uncovering authentic food cultures and travel experiences, ranging from indigenous Amazonian cuisine to regional specialties across Brazil, winning the deep admiration of local audiences.
This exclusive partnership marks an important milestone in our content strategy for the Latin American market. It also represents the first in-depth collaboration between Canal dos Caçadores Studio and the Chinese market.
1. 3-Day Research Tour: Covering Wind, Solar, and Integrated Energy Projects
As the first collaboration project, Paulo and Juliana were invited to join an in-depth exploration of CGN’s green energy initiatives. Through a 3-day on-site research tour, they will present to Latin American audiences an authentic view of China’s green energy development.
Day 1 – Red Sea Bay Offshore Wind Power Project
• Location: Shanwei Red Sea Bay Laboratory, CGN Offshore Wind Power Company.
• Focus: Application of offshore wind technology, operation and maintenance management system.
• Content Production: Demonstration of core wind turbine technologies, introduction to the central control room’s real-time monitoring system, frontline engineer interviews.
Day 2 – Shadi Desert Photovoltaic Project
• Location: Ulanhot Xing’an League Smart O&M Base, Shadi PV Power Plant, Inner Mongolia.
• Focus: Technical solutions for the 300,000-kilowatt photovoltaic desertification-control project, ecological benefit assessment.
• Content Production: Explanation of PV-based desert control technology, demonstration of smart operation & maintenance system, showcase of ecological restoration achievements.
Day 3 – Heshou Wind Farm Integrated Project
• Location: Heshou Wind Farm, Egret School.
• Focus: Wind farm operation & management, corporate social responsibility practices.
• Content Production: Introduction to wind farm technical specifications, roundtable discussion records, showcase of educational public welfare projects.
2. Creative Team’s Professional Background
Paulo & Juliana’s Content Creation Strengths
• Professional Production Skills: With years of experience in food and travel content creation, they possess mature video production and storytelling capabilities.
• Cross-Cultural Understanding: Skilled at transforming complex technical and cultural content into accessible and engaging narratives.
• Audience Base: 2.53 million highly engaged followers, spanning all age groups and social demographics in Brazil.
• Local Influence: Recognized authority and strong voice in Brazil’s food and travel verticals.
Canal dos Caçadores Studio
As one of Brazil’s most renowned content creation studios, Canal dos Caçadores enjoys a strong reputation for producing high-quality, original content with professional standards. The studio is dedicated to deep exploration of Brazilian culture and its international dissemination. This collaboration marks an important milestone in expanding its presence into the international market.
3. Content Value and Market Significance
With their independent third-party perspective, Paulo and Juliana conducted on-site research and in-depth interviews to objectively document the technological strength, operational standards, and social value of China’s green energy projects. This provides Latin American audiences with professional and authentic information references.
1) Market Influence
• Audience Reach: 2.53 million followers in Brazil, extending influence across the Latin American market.
• Content Distribution: Multi-platform release, with an expected total exposure of over 5 million.
• Brand Value: Enhances the visibility and credibility of Chinese green energy enterprises in Latin America.
2) Strategic Significance
This exclusive collaboration with Canal dos Caçadores marks a critical step in our international content matrix within the Latin American market. By partnering with leading content creators, we have established a stable channel for content output, paving the way for more Chinese enterprises to expand into Latin America with professional content marketing services.
3) A New Model for International Communication
Through our exclusive collaboration with Paulo, Juliana, and the Canal dos Caçadores studio, we have explored a new model of international communication.
• Cross-Sector KOL Collaboration: Leveraging the influence of food bloggers to expand content boundaries.
• In-Depth Field Research: Ensuring authority and credibility through professional research and documentation.
• Localized Expression: Delivering China’s stories in ways that resonate with Latin American audiences.
4. Outlook and Planning
As our exclusively signed international creators, Paulo and Juliana—together with Canal dos Caçadores as a key partner in Latin America—will continue to create content across various industries in China. Future projects will extend to areas such as technological innovation, manufacturing upgrades, and cultural heritage, building a comprehensive matrix to showcase China’s image on the global stage.
We are committed to connecting more top-tier international KOLs and professional content creation agencies, providing Chinese enterprises and brands with tailored overseas marketing solutions, and ensuring China’s stories are communicated accurately and effectively worldwide.
